THE REAL PEPSI REFRESH: DIVING INTO CULTURAL RELEVANCE
As pepsi continue to evolve it’s brand, it has decided to launch a new campaign - but more so a community power by the new social platform Pulse. This campaign will be rooted in culture that’s relevant to their target audiences, collected within the new www.pepsi.com.
As marketers continue to fight for consumers’ mind share, we all continue to evolve and ask ourselves how we can be more culturally relevant, as this becomes one of the keys to connecting with otherwise an extremely fragmented demographic.
What I think is great about Pepsi’s new approach, is they have strategically decided to embark on a journey and take the conversation to the environment where the majority of their target audience seemingly spend their time. As we all learn very quickly: you can’t be everywhere all the time, so where ever you are, make it count.
The branded experience officially launches on May 7, 2012 with a Nicki Minaj video, so I can’t wait to see how things evolve for the brand and their new approach with generation NOW.
To read the full overview of the campaign click here: